Benefits of a Squarespace Website for Small Businesses
After working with a handful of website management platforms, I recommend Squarespace to most small businesses. There are certain businesses that may benefit from a more robust platform like Wordpress but, for the most part, Squarespace is the best option. Below are my top four reasons why I think Squarespace is the most beneficial platform for small businesses.
If you are a super SEO pro, Squarespace might not have all the options that Wordpress does (plugins for days). BUT for most small businesses, Squarespace offers all that you would likely need. On the backend, Squarespace allows you to customize your page titles, use headings, add alt text, and more. Squarespace also works with tools like Google Search Console, Google Analytics, and Google AdWords - which can all be extremely important to great SEO. Have questions? Let me know!
Automatic Updates & Security
Squarespace is a "no worries, we'll update for you" type of website platform. This is great for small business owners who don't want to worry about updating their website on the backend like Wordpress and other platforms require. Websites left not updated can be vulnerable to spam and hacks. When critical updates are needed, Squarespace will make them without affecting your website. All Squarespace websites have free SSL certificates. You may have noticed websites are recently reading as being "non-secure" and potentially dangerous to your computer. How can you tell? Take a look at a website and see if it's http or https - that s indicates an SSL is protecting the page. SSL can not only improve your website, it is also favored by Google over non-secure sites.
It is Cost-Efficient
Squarespace is one of the most cost-efficient options out here. You can purchase your domain through a third party or directly through Squarespace (they may even cover your first year free!). In terms of management costs, there are a few plan options for personal, business, and commerce use. If you pay annually rather than month-to-month, you can save almost $50-$100 a year depending on the plan. And if you work with a Squarespace Circle partner (like me!) you can save 20% on annual plans.
Easier to Manage Website for Business Owners
The problem with building a lot of websites outside of platforms like Squarespace is that, unless you are well versed in website management, you are at the mercy of a developer for all website changes needed. With Squarespace, it will likely be more time and cost-efficient for you to work with a Squarespace designer to make changes. But the great thing about Squarespace is that it is so intuitive that you don't have to; you could very well make the change yourself if you would like to.
Have some questions? Don't worry, it can be a lot! Shoot me a message if you have any questions and I would be happy to try to help answer them.
Conquer + Flourish is a marketing agency based out of San Diego serving businesses locally and beyond. We specialize in providing services that small businesses need but might not have the time to dedicate to or know where to begin. From creating a comprehensive marketing strategy to managing your day-to-day needs or even occasional consulting to keep you on track, Conquer + Flourish is dedicated to helping business owners and managers focus on the business they love for continued success.